8 | www.CosmeticsandToiletries.com Vol. 130, No. 7 | September 2015
MARKET INTELLIGENCE | C&T
Reproduction in English or any other language of
all or part of this article is strictly prohibited.
© 2015 Allured Business Media.
Consumer demands for tailored solutions are impacting product segments and igital retail platforms.
1. New Growth Markets
A range of new frontier markets has
emerged, led by Indonesia, Saudi Arabia and
India. These dynamic growth markets are
benefiting from the sophistication and expansion of beauty and personal care routines.
These changes in routines remain a
key growth factor for category diversification and price platform segmentation in
Regimen changes include both trading
up to a higher unit price and added-value
alternatives in staple categories, as well as the
addition of new personal care steps.
Changing beauty habits, both in developed
and developing markets, continue to fuel
the customization trend in global beauty.
Although it is not a new trend, it has been
rapidly evolving and constantly raising the bar
Consumers’ demands for tailored solutions vary across regions and categories and,
strongly aided by digital technologies, are
developing into individualization.
The most recent product customization
innovations have included new product
formats, textures and functions. For example,
Five Beauty Trends
By Ildiko Szalai, Euromonitor International
n A range of new frontier markets has emerged, led by
Indonesia, Saudi Arabia and India.
n Changes in beauty and personal care routines remain
a key growth factor for category diversification and price
platform segmentation in emerging markets.
n Demand for individually tailored solutions is on the rise.
n Customization is driving especially prominent growth in
skin care due to the wide range of functions, benefits and
claims the category can accommodate.
n Within skin care, facial care products will be the most
prospective growth generators.
n The Internet retailing channel in beauty and personal care
is still relatively underdeveloped, accounting for about 5%
of total sales in 2014.
n The Internet registered the fastest growth over the 2009–
2014 review period with a 17% CAGR.