Vol. 133, No. 2 | February 2018 Cosmetics & Toiletries® | 23 Reproduction in English or any other language of all or part of this article is strictly prohibited. © 2018 Allured Business Media.
In India, fairness products were once the craze, but the changing environ- ment has forced consumers to think differently. For example, they now seek to prevent or repair the negative ffects of pollution. In fact, research
has shown pollution can cause age spots
and other hyperpigmentation in skin, 1 so
this shift is both complementary to and a
natural progression of skin lightening.
The anti-pollution wave is driving the
Rs 5,500 crore (US $86.41 million) skin
care market in India. This may come as
no surprise since Asia-Pacific (APAC)
regions have highest levels of air contamination. Some of the most polluted cities
in the world include: New Delhi, Mumbai
and Bangalore in India; Karachi in Pakistan; and Shanghai and Beijing in China.
According to Mintel, the APAC region
registered a 40% rise in the number of
beauty and personal care products carrying an anti-pollution claim between 2011
and 2013. This accounted for 22% and
27%, respectively, of the world’s cosmetics
with anti-pollution claims. 2 Specifically,
the number of anti-pollution soap and
bath products in the region grew by 63%
between 2011 and 2013. Anti-pollution
hair products rose 61%, while skin care
increased 46% over the same period. 3
However, the trend has become global.
Consumers in the West are now seeking
cosmetics to not only fight the signs of
aging, but also protect against environmental threats, including pollution.
Indeed, the World Health Organization
declared pollution as the world’s biggest
environmental health risk. 1, 4
So what is pollution? Generally, it is
considered as contamination in one’s natural surroundings that adversely affects
a normal lifestyle. Pollution disturbs the
balance of the ecosystem, and with