www.CosmeticsandToiletries.com Vol. 132, No. 2 | February 2017
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At the heart of the argument for the cre- ation of new sustainability protocols and standards are the changing demands of the beauty and personal care consumer. New research from Canadean1 confirms that 51% of consumers globally say their beauty
and grooming product choices are often or always influenced by
how environmentally friendly/socially responsible the brand is.
“Living ethically is of growing importance to today’s consumers,
particularly as awareness of social and environmental issues grows,”
MARKET INTELLIGENCE | C&T®
• Fifty-one percent of consumers globally say
their beauty and grooming product choices
are influenced by the brand’s level of social
• What has changed in recent years is that large
multinationals and conventional brands are now
investing in sustainability.
Consultant to in-cosmetics
*Republished with permission from Global Cosmetic Industry: www.gcimagazine.com/marketstrends/segments/natural/
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